Send Gravity Forms Entries to Mailchimp

Gravity Forms to Mailchimp Integration Guide

With Syncspace, you can automatically send new entries from your Gravity Forms directly to your Mailchimp audience—no coding or technical skills required. Your form data flows automatically from one platform to the other.
Just follow the steps in this guide, and your Gravity Form submissions will start showing up in Mailchimp automatically.

It’s fast, simple, and saves you time.

Prerequisites:

• You have access to both a Gravity Forms-enabled WordPress site and a Mailchimp account.
• You are logged in to both platforms.

Step 1 Click on App Credentials

Step 2 Create a New Credential

Step 3 Configure App details

• Add your App Name
• Select Mailchimp from the Multiselect Dropdown

Step 4 Add your Mailchimp API Key and Audience ID and first click Verify then Save

Need help creating credentials? Click here for the guide.
If you’ve already done that, continue below to create the space.

Step 5 Click on Add Space to create a new space

Step 6 Select your Source App from the dropdown

• Choose Gravity Forms

Step 7 Copy the Webhook URL generated for Gravity Form

Step 8 Steps to Verify Webhook URL in Gravity Forms

• Log in to your WordPress dashboard where Gravity Forms is installed.

Step 9 In the sidebar menu, Under the Forms section, click on Entries.

• Once the Entries page loads, Hover on the Settings tab at the top.
• From the Settings dropdown, select Webhooks.

Step 10 Click on" Add New" Webhook.

Step 11 Paste your webhook URL into the Request URL field.

Click on Save Webhook to store the configuration.

Step 12 Now, click on Preview to open and fill out the Gravity Form.

⚠️ Important: Submitting a test entry is mandatory to verify that the webhook is working correctly.

Step 13 Submit a test entry and verify the webhook connection.

Submit the form

Step 14 Go Back to your Space ,Verify the webhook URL and then click on continue

Step 15 Select the Target App from the dropdown

• Choose Mailchimp

Step 16 Choose "Lead" as the model for Mailchimp.

Step 17 Select the Mailchimp account you created earlier while setting up your app credentials.

Step 18 First Click on save and then Map Fields

Step 19 Match your Gravity Form fields to Mailchimp fields

Example: Name → First Name, Email → Email Address

Step 20 Choose how you want to save your space

You will see two buttons: Save as Draft and Save and Activate.

• Click Save and Activate, your space will be saved and activated automatically.

• Click Save as Draft, This will save your space, but it won’t be active. You can activate it later by following the next steps.

Step 21 Go to the Action Column in your Space and click Activate your Space

Step 22 Submit another Demo Form Entry from Gravity Forms

Step 23 Log in to your Mailchimp account and check under Audience list

You should see the new contact/subscriber added